Then
not enough food
Deficiency diseases. The fix was more: fortify, supplement, feed.
We think the problem changed. So should the answer
Eimele is an Australian plant nutrition brand with one idea behind it: most of us aren't short on food. We're short on plants. This is the easy way to fix that.
Why we started
Now
not enough plants
Overnutrition. The fix is range: the full spectrum of plants, every day.
2019
Eimele is founded in Australia, with plant nutrition made for everyday life.
< 1 hr
Essential Rainbow launches — a full spectrum of plants in one daily scoop. The first run sells out in under an hour.
Today
Stocked in pharmacies across Australia and New Zealand, made to Australia's TGA and FSANZ standards.
Our mission
To help people live healthier, more sustainable lives through the power of plants.
We work with scientists, formulators and nutritionists, and rely on real evidence, to make that genuinely easy.
Colour is the seventh nutrient
Most nutrition still counts six essentials. eimele is built on a seventh: phytonutrients, the colour in plants, and the part modern diets skip most. It's the conviction the whole company runs on. How they work is a longer story, and it lives on our science page. Why we bother is simpler: a body does better with the full spectrum than with a single green.
The six essentials
Protein builds and repairs. Counted, measured, and rarely the thing a modern diet is short on.
The seventh nutrient
Phytonutrients — the colour in plants. Not on the list of six, and the one a modern diet misses most. It's what every eimele formula is built around.
he people behind eimele
Clinicians, pharmaceutical researchers and physiologists, working together on a formula built from evidence rather than trends.
Dr. Julie Chen
CHIEF FORMULATOR
Doctor of Naturopathic Medicine (ND) - More than 20 years in clinical practice, treating patients with natural solutions and developing nutritional formulas. She sets what goes into each product, and the dose it goes in at.
Drew Harrisberg
EXERCISE PHYSIOLOGIST
Sports scientist - An exercise physiologist, sports scientist and diabetes educator who has lived a plant-rich, active life since his early twenties. He keeps the formulas honest about real, everyday use.
Andrew Gallagher
GLOBAL HEAD OF SCIENCE
Reducose™ - A pharmaceutical researcher, academic and inventor who has driven healthcare innovation for decades. He keeps tomorrow's medicines grounded in rigorous global standards.
we’re Doing it right, or not doing it at all
Everything is 100% plant-based, organic where we can source it, and dosed at a level meant to matter, not just look good on a label.
A principle, not a feature. If we can't show you the ingredient and the amount, we won't build a claim on it.
Held to Australia's TGA and FSANZ standards, made to GMP and HACCP, and tested by independent labs before it reaches you.
A plant-rich plate asks less of the earth. We keep reviewing how we source so that stays true as we grow.
discover our premium packages and bundles
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Essential Rainbow - Travel Pack
Your daily comprehensive superfood powder, ready to take wherever you go.
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Introductory Revitalizing Set
Get 3 signature products for a scientific, easy-to-follow daily wellness routine for beginners.
Add to Cart - $206.00
The Works Bundle
Essential Rainbow and Essential 8 together — plus a bonus welcome pack and water bottle.
Add to Cart - $206.00