More plants. More diversity. Made simple.

Eimele is an Australian plant nutrition brand built on a simple belief: what we eat should include a greater diversity of plants. We bring thoughtfully selected plant ingredients and evidence-led formulation together in products designed to fit into everyday life.

Australian, since 2019 • PLANT-BASED • TGA-listed • FSANZ • In pharmacies across AU & NZ

For a long time, the focus was on getting enough.

Enough food. Enough vitamins and minerals. These remain essential. But as the way we eat has changed, another question has come into focus: are we making room for enough variety?

Convenience and familiar routines can leave us reaching for the same foods again and again, with fewer different plants on our plates. We believe plant diversity deserves a bigger place in everyday nutrition.

That belief is where Eimele began.

Founded in Australia in 2019, Eimele was created to make plant diversity easier to bring into everyday life. Our thoughtfully formulated products combine a wide range of plant ingredients and are made to fit alongside the foods you already enjoy.

Why we started

THEN

Getting enough

For generations, nutrition has focused on helping people get enough food and essential nutrients.

NOW

Making room for variety

Today, we are also thinking about the diversity of plants in our everyday diets.

2019

Eimele is founded in Australia with a simple goal: to make plant nutrition easier to include in everyday life.

OUR FIRST LAUNCH

Essential Rainbow brings a diverse blend of plant ingredients together in one daily drink.

TODAY

Eimele continues to develop plant-based products guided by nutritional science and made for real-life routines.

Our mission

To help people 
live healthier, 
more sustainable lives through the power of plants.

We work with scientists, formulators and nutritionists, and rely on real evidence, to make that genuinely easy.

A spectrum of plants, inspired by colour.

Plants come in many colours, each with its own mix of naturally occurring compounds. Colour gives us a simple, memorable way to explore plant diversity.

At Eimele, we draw inspiration from the full spectrum when selecting plant ingredients. It’s the idea behind Essential Rainbow: bringing a variety of plants together in one easy daily drink.

the people
behind eimele

Clinicians, pharmaceutical researchers and physiologists, working together on a formula built from evidence rather than trends.

Lakhy Singh

Lakhy Singh

Product Development & Formulation Advisor

With over 15 years of experience in the health and wellness industry, Lakhy brings expertise in product development, formulation and commercialisation. He has worked across gummies, supplements and functional nutrition, helping turn product concepts into high-quality formulations that can be produced at scale. At Eimele, he contributes practical product development insight to the team’s work.

Drew Harrisberg

Drew Harrisberg

EXERCISE PHYSIOLOGIST

Sports scientist - An exercise physiologist, sports scientist and diabetes educator who has lived a plant-rich, active life since his early twenties. He keeps the formulas honest about real, everyday use.

John Peverill

John Peverill

Member of the Royal Australian Chemical Institute

More than 40 years in the pharmaceutical industry. Experienced in all aspects of product development and introduction, including testing of material and finished product. Preparing manufacturing procedures. Ensuring compliance with government standards.

Learn more about the science

we’re doing it right, or not doing it at all

We start with plant-derived ingredients and consider what each one brings to the formula.
A principle, not a feature. If we can't show you the ingredient and the amount, we won't build a claim on it.
Held to Australia's TGA and FSANZ standards, made to GMP and HACCP, and tested by independent labs before it reaches you.
We consider ingredient origin, quality and supply when developing our products, and continue reviewing those choices as we grow.

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Essential Rainbow

Essential Rainbow

Your daily comprehensive superfood powder, ready to take wherever you go.

Introductory Revitalizing Set

Introductory Revitalizing Set

Get 3 signature products for a scientific, easy-to-follow daily wellness routine for beginners.